My family bought a small beach lot in the Philippines. While it will most likely serve as a family vacation house, my family is thinking of turning it into a small resort/AirBnB business that can serve as passive income when my parents retire (or as long as we’re all residing in the USA). By investigating the tourism industry, I hope to inform my family about different services we can offer and designs on the property we’re building so that we can attract and retain potential customers.
Although we should mainly focus on having Filipino culture and elements to our resorts, we should consider adding multi-cultural elements to help accommodate our visitors. For instance, we can be more hospitable by:
1. Hiring receptionists who can speak one or multiple of the following languages: English, Korean, Chinese, Japanese
2. Offering informative pamphlets over things to do, activities and stores nearby, etc. in the languages listed in bullet (1).
3. Since food and beverages seem to be the top three consumption items, we can partner up with local restaurants or vendors (with food stands) that specialize in Filipino, Korean, Japanese, Chinese, and American food. We can also offer a bar with popular alcoholic beverage from the top countries. 4. Uncles have experience in Uber/taxi services in Philippines. We can employ family members and provide ready transportation for guests.
The main limitation was time. There were some major timeline shifts from my other classes that affected my timeline for this project. Because I was limited on time, there were a couple of things I could have used to improve this project:
How long do guests typically stay?
I could not find readily available data over average hotel stays in the Philippines. This would have had to have been webscraped from a reservation from a website like Booking.com, which I wasn’t confident I could accomplish in time.
This is information which could help prevent under- or over-booking, helping us understand how much to charge per night to make the investment profitable.
Competitions: how much is the average cost of hotels in the Philippines?
For the same reasons as above, I could not answer this question. This question would help us gauge the reasonable prices and rates for the resort
How do Filipino residents compare and contribute to tourism?
When more data is available, investigate how the pandemic affected tourism, and whether Philippine tourism was able to recover after their crash in 2020
What’s the most effective marketing strategy in this country?